Privacy policy

Privacy Policy
Last updated: March 7, 2026

Bay 7 Sound operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a seamless shopping experience (the “Services”). Bay 7 Sound is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with the Services, or when you communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described.

Personal Data We Collect or Process
When we use the term “personal data,” we refer to information that identifies or can reasonably be linked to you or another individual. Personal data does not include anonymized or aggregated information that cannot identify you. Depending on your interaction with the Services, your location, and applicable laws, we may collect or process the following categories of personal data:

  • Contact details including name, address, billing address, shipping address, phone number, and email address.

  • Financial data including credit card, debit card, and financial account information, payment details, transaction details, payment confirmations, and other payment-related information.

  • Account data including username, password, security questions, preferences, and settings.

  • Transaction data including items you view, add to cart, wishlist, purchase, return, exchange, or cancel, and your purchase history.

  • Communications with us, including any information you provide when contacting customer support.

  • Device information including information about your device, browser, network connection, IP address, and other unique identifiers.

  • Usage data including how and when you interact with the Services.

Sources of Personal Data
We may collect personal data from the following sources:

  • Directly from you (e.g., when you create an account, make a purchase, contact us, or otherwise use the Services);

  • Automatically through the Services (e.g., via your device, cookies, and similar technologies);

  • From service providers acting on our behalf;

  • From partners or third parties.

How We Use Your Personal Data
We may use your personal data for the following purposes:

  • To provide, personalize, and improve the Services, process payments, fulfill orders, manage accounts, and enhance your shopping experience.

  • For marketing and advertising, including sending promotional communications and displaying relevant ads.

  • For security and fraud prevention, including protecting accounts and detecting suspicious activity.

  • To communicate with you, including customer support and service-related updates.

  • To comply with legal obligations and enforce our policies.

How We Disclose Personal Data
We may disclose your personal data in the following circumstances:

  • To Shopify, service providers, and third parties performing services on our behalf (e.g., IT, payment processing, analytics, customer support, hosting, fulfillment, shipping);

  • To marketing and business partners to provide services and targeted advertising;

  • When you request or authorize disclosure (e.g., shipping providers or social media integrations);

  • To affiliates within our corporate group;

  • In connection with legal obligations, enforcement of policies, or protection of rights.

Relationship with Shopify
Our Services are powered by Shopify, which processes personal data to provide and improve its services. Your data may be transferred to and processed in countries outside your own. Shopify may also use your data to provide advanced features and analytics. For more information, please refer to Shopify’s Privacy Policy: https://privacy.shopify.com

Third-Party Websites and Links
Our Services may contain links to third-party websites. We are not responsible for the privacy or security practices of such websites. Information shared on public or third-party platforms may be visible to others.

Children’s Data
Our Services are not intended for children. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us to request deletion.

Data Security and Retention
We implement security measures to protect your data; however, no system is completely secure. Data retention depends on legal and operational requirements.

Your Rights and Choices
Depending on your location, you may have rights including:

  • Access to your personal data

  • Correction of inaccurate data

  • Deletion of your data

  • Data portability

  • Withdrawal of consent

  • Restriction or objection to processing

You may exercise these rights by contacting us.

Complaints
If you have concerns about how we process your data, you may contact us or your local data protection authority.

International Transfers
Your data may be transferred and processed outside your country. We rely on appropriate safeguards such as Standard Contractual Clauses where required.

Changes to This Privacy Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last updated” date.

Contact
If you have any questions or wish to exercise your rights, please contact us at:
Email: contact@bay7sounds.com
Address: Via Vincenzo Vela 5, 6600 Locarno, Switzerland

For the purposes of applicable data protection laws, Bay 7 Sound is the data controller of your personal data.